Redevelopment Opportunity in Daytona Beach: Former Retail Site Offers Prime Exposure, Flexibility, and Growth Potential

Unlocking the Potential: Why the Former Retail Site in Daytona Beach Is a Smart Investment

In the commercial real estate world, certain properties stand out not just for their land, but for their location, market dynamics, and flexibility. The former retail site at 2575 W International Speedway Blvd, Daytona Beach, FL 32114 (0.84 acres) presents precisely that kind of compelling opportunity. Below is a deep dive into why this parcel may be an excellent buy for developers, investors, or end users.

Prime Location & Foot Traffic

• The site sits directly along W International Speedway Blvd, a major thoroughfare in Daytona Beach. It commands significant exposure and accessibility.
• Traffic counts reported at approximately 49,500 vehicles per day (VPD) add serious visibility and customer potential.
• Strong frontage and ease of ingress/egress help with signage, drive-thru orientation, or multi-tenant layout designs.
• Annual visitor counts for retail along International Speedway Blvd reach into the millions

This kind of exposure can dramatically reduce marketing costs and hoodie the long game of brand awareness — for retailers, quick-service restaurants, service stations, or even medical/office users.

Market Demographics & Demand Fundamentals

• Within a 5-mile radius, the population is around 117,149 people.
• Over the past 5 years, population growth has been about 2.6 %, signaling sustained expansion in the market.
• Average household income in that same area hovers near $74,699, which supports discretionary businesses and retail concepts.

These metrics suggest that the consumer base is not only solid now, but likely to grow, and has purchasing capacity. That’s a key for securing tenants or end-users who depend on consumer traffic.

Existing Infrastructure & Ready for Redevelopment

• The property is vacant, making redevelopment simpler (less demolition or tenant-relocation constraints).
• Zoning and land use are favorable for commercial uses — the site has been marketed as suitable for a car wash, convenience store, or similar service-oriented uses.
• Utility connections, road frontage, and ingress/egress are already in place or nearby — trimming costs and risk related to site preparation.

Because many of the groundwork costs are already settled (or minimized), a buyer can allocate more capital toward design, fit-out, branding, or strategic value-add improvements.

Strategic Surroundings & Complementary Uses

• The site is surrounded by well-known retailers and restaurants: Home Depot, Total Wine, a new Chick-Fil-A, and Raising Cane’s.
• Being adjacent to or near established national brands helps drive foot traffic and visibility by association.
• The mix of uses—retail, quick service, service, and more—can complement one another. For example, someone visiting a home improvement store might stop for convenience retail or a quick bite.
• Retail sites along International Speedway Blvd benefit from millions of annual visitors and average daily traffic exceeding 45,000 vehicles, supported by major attractions, tourism, and nearby institutional demand drivers.

That synergy helps with tenant attraction and stability by presenting a more familiar, “anchor + supporting users” environment.

Flexibility of Use & Exit Strategies

One of the greatest strengths of this site is its flexibility:

• Retail / QSR / Service: Given the traffic and surrounding retail ecosystem, the site is ideal for quick-service restaurants, service-oriented businesses (car wash, auto, etc.), or small retail pods.
• Build-to-suit or multi-tenant: A buyer could engage with an anchor and split the rest into smaller tenant spaces, depending on demand.
• Value-add / land hold: If the buyer prefers, the property could be held for appreciation or phased development, especially as Daytona continues to grow.

Because the site isn’t locked into a single use, it allows the investor or developer to pivot to the best tenant mix over time as the market evolves.

Upside and Appreciation Potential

• As Daytona Beach continues to develop — especially along key corridors — infill parcels like this tend to capture strong appreciation. The site is in a growth path.
• Infrastructure improvements, new retail projects, and population expansion in Volusia County all feed into upside potential.
• Since the property is already being marketed actively, interest from regional or national developers may drive competitive offers and upward pricing.

Securing the land now gives the buyer “first mover” advantage before market competition escalates.

Conclusion

The former RaceTrac site in Daytona Beach checks many of the boxes investors and developers look for:

• High visibility and traffic
• Strong demographics and upward trend
• Existing infrastructure and ready-for-redevelopment status
• Flexibility for multiple commercial uses
• Surrounded by complementary retail and service nodes
• Appreciation potential as Daytona’s growth continues

If executed well, this site offers not just immediate income or development returns but strategic positioning in a rising market. For the right buyer — whether a retail operator, developer, or investor — it’s an opportunity worth serious consideration.