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  • ICSC 2025, ICSC panel recap, DMs and Deals, Mastering Social Media for Real Estate Wins, Paul Rutledge LQ Commercial, LQCRE, Extended Reach Florida, John Crossman Crossmark Services, Alexei Fonseca Colliers, Hu Chen Sackler Companies, commercial real estate marketing, CRE social media, real estate influencer strategy, LinkedIn for CRE, TikTok real estate marketing, homogenized message strategy, multi-platform marketing CRE

    ICSC Panel Recap: DMs and Deals, Mastering Social Media for Real Estate Wins This year’s ICSC seminar brought together some of the best minds in the industry to discuss how commercial real estate professionals can leverage social media for success. I had the privilege of joining John Crossman (Crossmark Services), Alexei Fonseca (Colliers), and our moderator Hu Chen (Sackler Companies) on stage to talk about what works—and what doesn’t—when it comes to building influence online.…

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