Beyond Juicery + Eatery Expands in Naples with Second Location – Now Open
NAPLES, Fla. — Beyond Juicery + Eatery is continuing its rapid growth in Southwest Florida with the opening of a second location in Naples, marking another milestone for the fast-casual health-focused franchise in the region.
Founded in Birmingham, Michigan, Beyond Juicery + Eatery has steadily built momentum nationally with a menu centered on fresh juices, smoothies, clean eats, wraps, salads, and customizable options designed to fuel active, health-minded lifestyles. The brand has resonated strongly with customers seeking nourishing meals on the go, and its expansion into Florida reflects growing demand in the Sunshine State.
The new location — Beyond Juicery + Eatery at 853 Vanderbilt Beach Road in Naples — joins the original store on Tamiami Trail North and expands access for Southwest Florida residents to the brand’s signature offerings. The opening has been celebrated by locals with special promotions, including free smoothies during grand opening events and giveaways for early visitors.
The company’s Naples footprint exemplifies its broader strategy of targeted regional growth through franchise partnerships. Local entrepreneur Steve LaFontaine, who leads the Naples market development, signed the lease for the new Vanderbilt Beach Road location earlier in 2025, underscoring confidence in the area’s appetite for fresh, wholesome quick-service options.
Beyond Juicery + Eatery’s menu includes cold-pressed juices and cleanses, nutrient-packed smoothies, breakfast burritos, hearty wraps, salads, and customizable items designed for diverse dietary preferences. Customers also benefit from the brand’s rewards program, which lets them earn points toward free items via in-store or mobile orders.
With outdoor recreation, fitness, and wellness culture thriving in Naples, the addition of a second location positions Beyond Juicery + Eatery to better serve both residents and visitors looking for quick, nutritious meals that fit active lifestyles.
What’s Happening in Naples: Major Developments to Watch
For those who might have missed it, Naples isn’t just seeing new restaurants and eateries — the broader community is experiencing a wave of development and investment across residential, commercial and mixed-use sectors:
🌴 Luxury and Residential Growth
- The historic Naples Beach Club is being transformed into Four Seasons Private Residences, a beachfront community with resort-level amenities.
- New condo and mixed-use towers like Avra at Metropolitan Naples are rising downtown, offering high-end residential options and adding to the skyline.
- The upcoming Halcyon Residences & Marina will bring 66 waterfront homes with private marina slips minutes from downtown, combining luxury living with coastal access.
- Several multifamily developments and senior living communities, such as Vitana and The Karlyn, are advancing toward completion, expanding housing options in the city.
🏘️ Housing Availability & New Neighborhoods
- East Naples and North Naples are both seeing significant residential development, from traditional communities to new home construction clusters, reflecting ongoing demand for varied housing options.
- Workforce housing projects like Ekos Creekside have broken ground, bringing more affordable units into the mix alongside upscale offerings.
🏙️ Mixed-Use & Urban Projects
- Wynn’s Downtown, a mixed-use development near Gulfshore Playhouse, is underway, adding retail, restaurant space, offices and apartments to one of the city’s evolving districts.
- Streetscape improvements and infrastructure projects across city corridors aim to enhance walkability and public spaces.
🏡 Real Estate Market Trends
Naples’ housing market continues to adapt, with a wide variety of new construction homes and condos coming to market across price points, from entry-level to ultra-luxury options along the Gulf Coast.
