ICSC Panel Recap: DMs and Deals, Mastering Social Media for Real Estate Wins
This year’s ICSC seminar brought together some of the best minds in the industry to discuss how commercial real estate professionals can leverage social media for success.
I had the privilege of joining John Crossman (Crossmark Services), Alexei Fonseca (Colliers), and our moderator Hu Chen (Sackler Companies) on stage to talk about what works—and what doesn’t—when it comes to building influence online.
A key takeaway: there isn’t a single platform that solves everything. Each channel serves a different audience and purpose.
“I don’t think there is a singular platform, and one of the things we’ve done is use as many channels as possible. We work across as many platforms with a homogenized message.” – Paul Rutledge, LQ Commercial
At LQCRE, we’ve seen firsthand that consistency of message—whether on LinkedIn, TikTok, YouTube, or beyond—matters more than chasing the latest trend. The right mix of platforms allows us to reach the right people, in the right places, with the right story.
A big thank you to ICSC for hosting, and to my fellow panelists for sharing their expertise.
