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🎄 St. Armands Circle Lights Up the Season: Annual Christmas Lights Festival Returns Tonight

SARASOTA, FL — One of Sarasota’s most beloved holiday traditions returns tonight as St. Armands Circle hosts its annual Christmas Lights Festival, transforming the iconic shopping district into a glowing winter wonderland filled with music, community spirit, and thousands of sparkling lights.

Each year, St. Armands Circle kicks off the holiday season with a spectacular tree lighting ceremony, festive entertainment, and family-friendly activities that draw visitors from across Sarasota, Longboat Key, and the surrounding Gulf Coast communities.


A Night of Holiday Magic

Beginning at 5:30 PM, St. Armands Circle will shine with:

  • The official lighting of the giant Christmas tree in Circle Park
  • Live musical performances, carolers, and local choirs
  • Visits with Santa Claus, perfect for family photos
  • Holiday shopping specials from Circle merchants
  • Outdoor dining under twinkling lights

Restaurants and boutique shops throughout the Circle traditionally extend hours for this event, giving guests a chance to experience holiday cheer while exploring Sarasota’s premier shopping and dining destination.


Tradition With a Sarasota Signature

The St. Armands Christmas Lights Festival has become a defining seasonal moment for locals and visitors alike, blending small-town charm with the unique elegance of Sarasota’s waterfront district.

From the towering tree in the center of the Circle to the glowing storefronts along its walkways, the entire area comes alive with holiday spirit. Many families return year after year, making the festival an essential part of their holiday traditions.


Family-Friendly & Community-Focused

In addition to the lighting ceremony, the event often features:

  • Kids’ crafts and holiday activities
  • Performances from local dance academies
  • Meet-and-greets with holiday characters
  • Pet-friendly festivities, keeping with the Circle’s community atmosphere

The festival is free to attend, making it one of Sarasota’s most accessible and joyful holiday experiences.


A Beautiful Start to the Season

With cooler winter breezes rolling over Lido Key and the glow of holiday lights reflecting off the storefront windows, tonight’s celebration promises to be one of the most picturesque events of the season.

Whether you’re shopping, dining, enjoying the lights, or simply soaking in the festive atmosphere, St. Armands Circle’s Christmas Lights Festival is a holiday moment not to miss. Having gone with family several times since moving here, I can attest that this is one of those good, family-friendly events worth going to and supporting.

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Extended Reach Editor

Joseph Maguire, Editor of Extended Reach Florida, Creative Director & Owner of ElephantMark.com. Passionate about uncovering stories that shape the Florida business landscape, Joseph brings over a decade of experience in creative direction, branding, and editorial work to every article he writes for Extended Reach Florida. Feel Free to reach me at joe@elephantmark.com.

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